Thursday, 17 November 2016

Rising fashions of Indian wear in western countries

India is one of the richest countries that provide fabrics and clothes to all other countries. The reason behind this is that India has always been the land of traditions and culture.  But since few years Indian people are migrating from India to other places of the world in search of jobs or settlement. And when Indians are moving to other countries, they are taking their customs and beliefs with themselves and spreading it other places. So when a bride living in other country orders or wishes to wear ethnic in her wedding, either its lehenga or saree, she is sure that she will be the centre of attraction at the wedding or any event.



Guests invited to the wedding starts liking the Indian cloth and the way it is styled. The more people see these clothes, the more people want to know about it and that leads to the rising fashion of Indian in the western countries. And in international events like international fashion shows or any award shows, Indian designers are trying to showcase their work and unique designs on Indian cloth. So that foreign people will also start loving it. And they will start asking for the same pattern of designs or cloths. This led to the rise of Indian trends in western countries like USA UK and CANADA and a growing number of people are choosing to wear Indian clothes or Indian designer’s cloths for special events.


We all must have noticed in the past few years that, all celebrities from other countries wear Indian clothes, especially saree in some events. From Hilton to Oprah Winfrey, Ashley Judd to Madonna, From Paris to New York or from Bollywood top celebrities to Hollywood top celebrities they are willingly draping it and loving it. Several Hollywood movies are also showing Indian attires in them that lead to the promotion of Indian wear. Movies like 27 dresses, Rachel gets married, The Accidental Husband, all had the lead actresses draping saree themselves.



For more profits foreigners are opening a boutique like store in their countries because they know that due to the uniqueness in design and pattern it can give them a big share in the fashion market. Even local people out there are ordering from those stores and buying from there.   Most westerners are enthralled by the use of gorgeous fabrics such as silk, crepe, chiffon, Georgette and even cotton. When these fabrics are made even better with handcrafted embroidery, embellishments and work that is unheard of in the West, the final piece not only becomes couture, but also truly unique!


2 comments:


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