Fashion Trendz India

______________

FASHION!! is a popular style or practice, especially in Clothing, Footwear, Accessories, Makeup, Body, or Furniture. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. Because the more technical term costume is regularly linked to the term "Fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.

INDIA is a country with an ancient clothing design tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 80s and the 1990s saw a spurt of growth. This was the result of increasing exposure to global fashion and the economic boom after the economic liberalisation of the Indian economy in 1990. The following decades firmly established fashion as an industry, across India.

Post-independence:Ethnic Revival & Bollywood Fashion.

History of clothing in India, dates back of ancient times, yet fashion in a new industry, as it was the traditional Indian clothings with regional variations, be it Sari, Ghagra choli or dhoti, that remained popular till early decades of post-independence India. A common form of the Indian fashion originates from the Western culture.

Fashion includes a series of sequins and gold thread to attract customers and apply a statement to the Indian fashion community. A famous Indian fashion trademark is embroidery, a art of sewing distinct thread patterns. A way to include the traditional look and create a new fashion statement includes embroidery applied to different dresses, skirts, shirts, and pants to reflect the western culture influence as well as include the Indian tradition. 

 In 1973, Zardozi embroidery was showcased which had its origins in the royal costumes dating back to the Mughal era. This led to the revival of this lost art. In time embroidery became prominent feature of Indian wedding attires, and also one of the biggest fashion exports. This was period of revival, where various organisations, NGOs and indicuals were involved in reviving traditional Indian techniques, in weaving, printing, dyeing or embroidery, including ikat, patola (double-ikat), bandhani (tie & dye) and shisha (mirror embroidery). 

An early trendsetter in fashion was Bollywood (Hindi cinema), where costume designers started experimenting with film fashion in the 1960s. These were soon followed by the mass market. Also situations and themes in Indian cinema became westernised making way for the display of diverse fashion.

Over the years, popular Bollywood trends have been the Madhubala's Anarkali-look with kurtas and churidars in Mughal-e-Azam (1960), purple embroidered sari worn by Madhuri Dixit in Hum Aapke Hain Koun...! (1994), to Rani Mukherji's short kurti-suits in Bunty Aur Babli (2005), Veer Zaara suits and blouses from Parineeta. This comes besides various fashion interpretation of the sari in films like Chandni (1989) with Sridevi, Main Hoon Naa (2004) with Sushmita Sen and Dostana (2008) with Priyanka Chopra, which became fashion trends.

  However, in the recent decades, with  increasing exposure to the West, its    influence is no longer as strong as in the  previous decades, by the 2000s, with rise in  Indian diaspora around the world and the  non-resident Indians, Bollywood continues  to exert far greater influence on the fashion  sensibilities amongst Indians around the world....